Case Study: Movember boosts men’s health donations with GroundTruth location targeting

Movember boosts CTR 70% above benchmark with GroundTruth

The Movember Foundation, a nonprofit focused on men's health, sought to drive awareness and increase sign-ups for its fundraising initiatives. To meet this challenge, Movember partnered with GroundTruth to implement a data-driven location marketing strategy using its verified location data and programmatic media buying.

GroundTruth implemented a solution using precise location targeting around commuter hubs and office buildings on weekdays. This strategy successfully reached the target audience, resulting in a click-through rate that was 70% above the industry benchmark, with engagement peaking on Mondays. GroundTruth's technology was essential for Movember to achieve these significant results.

Movember

Paul Mitcheson