Case Study: Monroe County Tourist Development Council achieves 118% higher ad engagement with GroundTruth

Monroe County Tourist Development Council boosts ad engagement 118% with GroundTruth

The Monroe County Tourist Development Council worked with GroundTruth to increase engagement and interest in visiting the Florida Keys. Their challenge was to continue the tradition of tourism to the region by reaching potential travelers and core audiences more effectively.

GroundTruth implemented a solution using custom audience and location targeting, alongside innovative rich media creative services. The campaign resulted in a 118% increase in ad engagement over the industry benchmark for a Key West ad subset, a 35.86% rich media video completion rate, and 27.8K total clicks, successfully capturing and holding the audience's attention.

Monroe County Tourist Development Council