Case Study: Meguiar’s Achieves 75K Walmart Visits and 5X ROAS with GroundTruth

Meguiar’s drives 75K Walmart visits with GroundTruth

Meguiar's, a provider of auto care products, partnered with location advertising vendor GroundTruth to drive consumers to Walmart stores to purchase their new Hybrid Ceramic Wash & Wax product.

GroundTruth implemented a campaign using precise mobile targeting tactics, including location-based, custom behavioral, and purchase-based audiences. The solution drove over 75,000 store visits, achieved a 5X return on ad spend (ROAS), and had an effective cost per visit of $0.57.

Meguiar’s