Case Study: Martin County Office of Tourism drives 1,005 visits with GroundTruth

Martin County Office of Tourism drives 1,005 visits with GroundTruth

The Martin County Office of Tourism partnered with GroundTruth to boost local visitation by attracting tourists interested in outdoor activities and natural attractions. The challenge was to effectively reach these potential travelers and position Martin County as an unspoiled paradise destination.

GroundTruth implemented an omnichannel strategy using its media platform, employing behavioral and location-based audience targeting across mobile, desktop, and connected TV. This solution drove over 1,000 actual visits with a remarkably low cost per visit of $27.94. The campaign also generated over 4.4 million impressions, with Outdoor Enthusiasts and Parents demonstrating particularly high engagement rates.

Martin County Office of Tourism