Case Study: L’Occitane boosts store visits and sales with GroundTruth location targeting

L’Occitane boosts sales 10% with GroundTruth

L'Occitane, a beauty brand, wanted to promote its new Terre de Lumière fragrance and drive visits to its UK high street stores. To achieve this, the company partnered with vendor GroundTruth to implement a location-targeted campaign that could reach potential customers in close proximity to their stores.

GroundTruth used its location technology to target audiences near 43 L'Occitane stores with dynamic ad creative. The solution included a "dynamic distance" ad layer that displayed how close a user was to a store. This strategy resulted in a 10% sales uplift and an 8% footfall uplift for the targeted stores. Furthermore, consumer engagement was 190% over the benchmark, with 42% of store visits happening within 72 hours of ad exposure.

L’Occitane