Case Study: Jackson Spalding drives 5,200+ restaurant visits with GroundTruth Ads Manager

Jackson Spalding drives 5.2k restaurant visits with GroundTruth

Jackson Spalding, a marketing agency, partnered with the vendor GroundTruth to help a fast-casual restaurant client boost foot traffic across three cities. The challenge was to drive cost-efficient restaurant visits in the competitive QSR advertising industry.

GroundTruth implemented a solution using its Ads Manager platform, leveraging first-party behavioral and location audiences along with geotargeting via its Blueprint technology. This two-pronged approach targeted both new potential diners and past visitors. GroundTruth drove over 5,200 in-restaurant visits with an average cost per visit of $3.21, successfully demonstrating a strong return on advertising spend for the client.

Jackson Spalding