Case Study: Hooters drives 20K+ visits with GroundTruth's multichannel CTV and mobile ads

Hooters drives 20K visits in 21 days with GroundTruth

Hooters aimed to maximize customer reach and engagement to drive visits to its restaurants during the college basketball tournament March Madness. To achieve this, Hooters partnered with its ad agency, Morrison, and the vendor GroundTruth to develop a multichannel advertising campaign.

GroundTruth implemented a solution using connected TV (CTV) and mobile ads, targeting males 18-35 based on their location and recent visits to similar venues. This strategy combined upper-funnel CTV ads with scannable QR codes and lower-funnel mobile ads to drive traffic. The campaign influenced over 20,000 total visits, achieving a 200% visitation lift. GroundTruth's approach proved that a multichannel strategy was highly effective, as diners exposed to both CTV and mobile ads were over 2.5 times more likely to visit than those who only saw one.

Hooters