Case Study: Honey Dew drives store visits and brand awareness with GroundTruth CTV

Honey Dew drives 600+ store visits with GroundTruth CTV

The customer, Honey Dew, a New England donut and coffee shop, partnered with the vendor GroundTruth to drive store traffic and increase awareness for a holiday gift card campaign. Their challenge was to effectively reach their target audience during the competitive holiday season.

GroundTruth implemented a Connected TV (CTV) advertising campaign using precise location-based and behavioral audience targeting. This solution resulted in a 96.08% video completion rate and drove over 600 store visits, with a visitation rate that was three times over the campaign's benchmark. GroundTruth's strategy successfully boosted both brand awareness and sales for the customer.

Honey Dew