Case Study: HeadCount drives voter registration among young voters with GroundTruth

HeadCount drives 6,100 potential voters to its site with GroundTruth

HeadCount, a non-partisan organization focused on civic participation, partnered with GroundTruth and their agency Crossmedia on a mobile marketing campaign. Their challenge was to drive awareness and encourage voter registration among young adults aged 18 and over ahead of the midterm elections.

Using GroundTruth's location-based marketing, the campaign targeted users based on their proximity to college campuses and within key state markets. This solution delivered clear messaging that simplified the registration process. The campaign drove 6,100 potential voters to HeadCount's site, with Texas being a top-performing market. GroundTruth's efforts were crucial in reaching and mobilizing young, first-time voters in a pivotal election.

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