Case Study: Goodwill Industries International boosts donation center visits with GroundTruth location technology

Goodwill boosts donation center visits by 43% with GroundTruth

Goodwill Industries International, a nationwide nonprofit, faced the challenge of raising local brand awareness to inspire donations across the country. To achieve this, they partnered with the vendor GroundTruth and utilized its location technology to identify and engage with audiences most likely to donate.

GroundTruth implemented a solution using Location Targeting and Audience Targeting to serve ads to specific demographics, particularly Hispanic users who were identified as 60% more likely to visit. This strategy, which included Dynamic Fencing technology, directly inspired 13,600 additional donation center visits, resulting in a 43% lift in activity for Goodwill.

Goodwill Industries International