Case Study: Gary’s QuickSteak achieves a 30% sales lift with GroundTruth's multichannel advertising

Gary’s QuickSteak boosts sales 30% with GroundTruth

Gary's QuickSteak partnered with GroundTruth to amplify their advertising impact and drive sales at Walmart and Sam's Club stores. The brand sought a hyper-focused, multi-channel strategy to effectively connect with their target audience in the Oklahoma City market.

GroundTruth implemented a multichannel campaign combining their CTV+ product, which blends CTV and mobile ads, with additional audio ads. This approach ensured reach, repetition, and reinforcement by retargeting audiences across screens and streaming audio. The measurable impact was a significant 30% sales lift, a substantial increase over the 20% lift typically seen with just CTV and mobile, proving the efficacy of GroundTruth's multi-touch strategy.

Gary’s QuickSteak