Case Study: a family-owned pet food brand drives 1k store visits and 9k clicks with GroundTruth

Family-Owned Pet Food Brand drives 1k store visits with GroundTruth

A family-owned pet food brand worked with GroundTruth to build brand awareness and drive clicks for a special offer. The challenge was to reach potential customers and encourage them to redeem a free bag of pet food at specific retail locations across Tennessee and Georgia.

GroundTruth implemented a solution using multiple real-world targeting tactics, including location audiences, custom audiences, purchase-based targeting, and real-time retail block targeting. This strategy reached 275k unique users, drove over 9k clicks to redeem the offer, and ultimately delivered over 1k visits to the target pet supplies stores, with some tactics achieving click-through rates above 1.3%.