Case Study: Dunkin’ Donuts boosts mobile engagement and store visits with GroundTruth location ads

Dunkin’ Donuts boosts CTR 6x with GroundTruth

Dunkin' Donuts, along with its agency Hill Holliday, faced the challenge of driving more visits to its stores across the country. To meet this goal, they partnered with vendor GroundTruth and utilized its location ads service to target potential customers on a local level.

GroundTruth implemented a solution using location targeting and dynamic ad creative to connect mobile users to their nearest Dunkin' Donuts store. This strategy delivered strong results, including a click-through rate that was six times the industry average. Most notably, 35% of those who clicked an ad then took a secondary action like getting directions or calling the store, demonstrating high intent to visit.

Dunkin’ Donuts