Case Study: Duke Cannon achieves 12% sales lift at Walmart with GroundTruth

Duke Cannon drives 12% sales lift at Walmart with GroundTruth

The customer, Duke Cannon, a premium men's grooming brand, sought to increase purchase intent and drive in-store conversions at retailers like Walmart. Their challenge was shortening the path from ad exposure to physical purchase. They partnered with vendor GroundTruth and their agency Croud to implement a solution.

GroundTruth implemented a multichannel campaign using mobile and CTV advertising. The solution combined audience and location-based targeting, including retail block and proximity targeting, to reach relevant shoppers. The campaign drove over 43.9 thousand visits to Walmart stores and achieved a 12% incremental sales lift at locations with GroundTruth media support compared to those without.

Duke Cannon