Case Study: Dr. Scholl’s drives 13K+ cart additions with GroundTruth location-targeted advertising

Dr. Scholl’s drives 13K+ products to carts with GroundTruth

Dr. Scholl’s, a trusted brand in foot care, wanted to connect with travelers during the heavy summer travel season to promote its insoles. The brand partnered with GroundTruth and its media platform to reach this audience with a campaign aimed at driving product sales and boosting ROI.

GroundTruth implemented a campaign using precise location targeting at four major U.S. airports, reaching travelers in real-time and retargeting them later. The ads featured a call to action to add the product directly to an Amazon cart. This solution drove over 13,000 products added to carts, with a total transfer value of nearly $230,000, and achieved a 0.21% average click-through rate for Dr. Scholl’s.

Dr. Scholl’s