Case Study: Denny’s drives thousands of in-store visits with GroundTruth proximity and audience targeting

Denny’s drives 25k in-store visits with GroundTruth

Denny's, a casual family restaurant chain, wanted to boost awareness for its "Build Your Own Skillet" breakfast campaign and drive more in-store visits. To meet this challenge, they partnered with the vendor GroundTruth and utilized its Location and Audience Targeting products.

GroundTruth implemented a solution using its Proximity Targeting to reach loyal diners near Denny's or competitor locations. This strategy drove significant results: the campaign generated an additional 25,000 in-store visits and nearly 12% of ad-exposed consumers visited a Denny's within 14 days. Survey data also showed that those exposed to the ads were 138% more likely to visit more than once, demonstrating a strong measurable impact for GroundTruth.

Denny’s