Case Study: Dave’s Hot Chicken achieves 2X ROAS and 7.8% sales lift with GroundTruth

Dave’s Hot Chicken drives 2X ROAS and a 7.8% sales lift with GroundTruth

Dave's Hot Chicken, a rapidly growing restaurant chain, wanted to build a strong media infrastructure to reach new potential guests and increase store visits. They partnered with GroundTruth and used its targeted media products, including location-based and audience-based targeting, to achieve these goals with measurable results.

GroundTruth implemented a hyper-local targeting strategy using real-time location data like Retail Block and Proximity Targeting, along with Neighborhoods Targeting and behavioral audiences. This approach drove nearly 1,400 diners to locations in three key cities within a month, with 75% being new or infrequent visitors. The campaign yielded a 2X return on ad spend and a 7.8% average sales lift for Dave’s Hot Chicken.

Dave’s Hot Chicken