Case Study: Dave’s Hot Chicken drives app downloads and 10K+ visits with GroundTruth

Dave’s Hot Chicken drives 10K+ visits in 6 weeks with GroundTruth

Dave's Hot Chicken partnered with GroundTruth to overcome the challenge of reaching new potential guests who were not yet familiar with the brand. Their goal was to build a strong media infrastructure to drive more app downloads and increase visits to select locations.

GroundTruth implemented a six-week mobile campaign using a mix of audience, real-time, and third-party app targeting, later extended with social amplification. The solution drove over 44,800 clicks and influenced more than 10,000 in-person visits, with GroundTruth's Retail Block Targeting achieving a 2.16% visitation rate.

Dave’s Hot Chicken