Case Study: Curry’s PC World achieves 12.4% incremental store visits with GroundTruth location technology

Curry’s PC World drives 12.4% more store visits with GroundTruth

Curry's PC World, the UK’s largest electrical retailer, wanted to use mobile location data to enhance its omnichannel marketing efforts and drive measurable increases in-store visits. They partnered with the vendor GroundTruth to address this challenge.

GroundTruth implemented a location-based campaign using audience and location targeting to engage consumers near stores. They utilized high-impact mobile ads and GroundTruth's integration with DoubleClick Campaign Manager to track and attribute offline store visits. This solution allowed Curry’s PC World to verify campaign impact, achieving a 12.4% uplift in store visitation and accurately tracking their return on ad spend.

Curry’s PC World