Case Study: a fresh meat brand drives in-stock store visits and sales with GroundTruth In-Stock Targeting

CPG In-Stock Targeting

A fresh meat brand faced the challenge of connecting with shoppers during pandemic-driven shortages and supply chain issues, as consumers struggled to find their products in stock at grocery stores. To ensure satisfied customers and maintain high sell-through rates, the brand turned to vendor GroundTruth and its In-Stock Targeting solution.

GroundTruth's solution dynamically powered ads to direct shoppers only to Walmart locations that had the product available, either for pick-up or in-store purchase. This precise targeting delivered relevant ads at the right time, resulting in a low cost per visit of $0.26. The campaign drove over 802,000 store visits and generated a 24% increase in sales for the brand. A significant portion of these visits came from new shoppers, indicating the ads successfully drove new business.