Case Study: An East Coast College boosts enrollment with GroundTruth Residential Targeting

College Enrollment

An east coast college sought to boost student enrollment and aimed to connect more effectively with potential students who had previously expressed interest. To address this challenge, they partnered with GroundTruth and utilized its Residential Targeting solution to complement their existing direct mail marketing efforts.

GroundTruth's solution allowed the college to extend the reach of its messaging by using its direct mailing list to retarget an audience on their mobile devices. This highly targeted campaign resulted in a click-through rate of 0.77%, which performed 2.5 times higher than benchmark metrics, and an effective cost per click of only $0.63. By leveraging GroundTruth, the college maximized its marketing dollars and created a new digital touchpoint to connect with its core audience.