Case Study: Coach drives 30K+ in-store visits with GroundTruth Cost Per Visit

Coach drives over 30K visits, hitting 150% of goal with GroundTruth

Coach, a fashion retailer, partnered with location intelligence platform GroundTruth to drive guaranteed in-store visits during a key shopping period. The challenge was to craft a precise media mix that would effectively reach high-value customers and achieve a specific goal of driving 20,000 visits to its retail locations.

The solution implemented by GroundTruth utilized its Cost Per Visit model, which only charges for verified store visits. Tactics included targeting consumers based on their past location history and using lookalike audiences to extend campaign reach. This strategy drove over 30,000 store visits, performing at 150% to goal. The incremental visits came at no extra cost due to the performance-based model, and the campaign also saw rich media engagement rates exceed GroundTruth's benchmark by 10-16%.

Coach