Case Study: belVita drives 221K Target store visits with GroundTruth Mobile and DOOH

belVita drives 221K visits and $476K in carted products with GroundTruth

belVita partnered with GroundTruth to drive store visits and sales at Target in celebration of National Coffee Day. The challenge was to amplify product awareness and effectively move target audiences from advertising to in-store and online purchase actions.

GroundTruth implemented a one-month omnichannel campaign using Mobile and Digital-Out-of-Home (DOOH) advertising, targeting audiences based on location, behavior, and purchase intent. The solution included Click2Cart mobile ads for easy online cart addition. GroundTruth's campaign drove over 221,000 store visits, a 3.44% visitation rate, and over $476,000 in carted products, demonstrating a highly effective data-driven approach.

Belvita