Case Study: Bark Social drives pet-friendly visits with GroundTruth

Bark Social drives 400+ visits at $6.67 per visit with GroundTruth

Bark Social, a social club for dogs in the mid-Atlantic, partnered with GroundTruth to increase visits and attract both dog owners and new audiences without pets to their unique Bethesda venue. Their challenge was to drive foot traffic from these key demographics.

GroundTruth implemented a solution using Behavioral Audience Targeting and Location Audience Targeting to reach consumers based on their real-world visitation patterns. The campaign successfully drove over 400 visits with an average cost per visit of $6.67 and a 0.46% click-through rate, demonstrating high engagement and efficient performance for Bark Social.

Bark Social