Case Study: Auto Dealer Group drives 5,412 visits with GroundTruth

Auto Dealer Group drives 5,412 visits in two years with GroundTruth

An auto dealer group in central Canada wanted to increase foot traffic and sales at its dealerships while maintaining an efficient cost per visit. They partnered with GroundTruth, using its location-based advertising platform and tactical strategies to reach in-market audiences.

GroundTruth implemented a solution using behavioral and custom audience targeting to reach likely car buyers, followed by retargeting. They also used frequency capping to maximize unique reach. Over a two-year campaign, GroundTruth drove 5,412 total visits to the dealerships while achieving an effective cost per visit, allowing the dealer to lower media spend and maintain steady conversion rates.