Case Study: Athleta drives new in-store visits and holiday brand awareness with GroundTruth

Athleta drives 1,500+ new visits in two weeks with GroundTruth

Athleta, an activewear brand, faced the challenge of increasing brand awareness and driving in-store visits during the congested holiday shopping season. To accomplish this, they partnered with vendor GroundTruth and utilized its location-based marketing solutions.

GroundTruth implemented its Cost Per Visit performance buying model and Neighborhoods Targeting to drive new customer traffic. The solution delivered over 1,500 observed store visits from entirely new customers in just two weeks. GroundTruth's efforts resulted in a 3:1 return on ad spend, with 39% of ad-exposed customers visiting a store within three days.

Athleta