Case Study: American Red Cross drives blood bank visits with GroundTruth location targeting

American Red Cross drives 600+ blood bank visits with GroundTruth

The American Red Cross faced the challenge of raising awareness and driving new and lapsed donors to blood banks to address the critical need for blood donations. They partnered with GroundTruth to utilize its location targeting platform to reach potential donors efficiently.

GroundTruth implemented a solution using proximity targeting near blood banks and custom audience targeting based on donor profiles and behaviors. They also created engaging Rich Media ads that allowed users to learn about the campaign and schedule appointments. This strategy drove over 600 visitors to blood banks, potentially impacting over 1,800 lives. The campaign also achieved a Primary Engagement Rate 42% above the health vertical benchmark, demonstrating significant success for the American Red Cross.

American Red Cross