Case Study: ServiceNow engages Knowledge attendees with NHL Shot Challenge by Groove Jones

ServiceNow engages 29,000 attendees with Groove Jones’ NHL Shot Challenge at Knowledge 2024

ServiceNow partnered with Groove Jones to create an engaging guest activation for their annual Knowledge 2024 event. The challenge was to design a seamless, user-friendly, and secure experience that would highlight their client, the NHL, for over 29,000 attendees.

Groove Jones implemented a solution using their XR Avatar Scanner to capture participants and turn them into digital avatars for a custom-built video game called the NHL Shot Challenge. The solution fostered a competitive atmosphere with a real-time leaderboard and provided personalized replay videos for social sharing. Groove Jones's production was a major success at the event and went on to win multiple awards, including a gold Horizon Interactive Award.

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