Case Study: Tilt (high-growth crowdfunding startup) achieves consistent A-player hires and minimizes costly mistake hires with Greenhouse Software

Tilt - Customer Case Study

Tilt, a high‑growth crowdfunding startup in San Francisco, faced the common startup challenge of avoiding costly hiring mistakes while scaling quickly. Head of Talent Norm Cook adopted Geoff Smart and Randy Street’s "A Method" and partnered with COO Brian Birtwistle to set three clear recruiting objectives: raise the odds of hiring A‑players, minimize mistake hires, and leverage the Greenhouse platform to make hiring repeatable and data‑driven.

Tilt implemented structured job scorecards, clarified role missions and competencies with hiring managers, and mapped a repeatable interview funnel (screening, topgrading, focused interviews, homework and references) with attributes assigned to specific interviews. Applying a strict "90% rule" for offer decisions, the company streamlined hiring, improved onboarding and consistently recruited top performers — exemplified by the smooth hire of an Online Marketing Manager who could contribute from day one.

Tilt

Norm Cook

Head of Talent