Case Study: Thumbtack achieves a data-driven, company-wide recruiting culture with Greenhouse Software

Thumbtack - Customer Case Study

Thumbtack is a fast-growing marketplace that connects over 75,000 service professionals to millions of projects and more than $1 billion in annual jobs. After securing significant funding, the company made recruiting its top priority to support continued growth, confronting the challenge of scaling talent quickly while maintaining hire quality and alignment across teams.

Thumbtack built a recruiting culture by embedding hiring targets in topline goals and weekly executive KPIs, assigning department-level hiring responsibilities, launching a high-engagement referral contest, and rigorously tracking funnel conversion metrics. Using Greenhouse to centralize data and workflows, the company improved accountability, focused resources on priority hires, increased high-quality referrals, and made smarter sourcing investments—accelerating its ability to scale with measurable recruiting performance.

Thumbtack

Marissa Huang

Director of Talent