Case Study: HelloFresh achieves structured, scalable recruiting — 14-day source-to-close and 90% offer acceptance with Greenhouse Software

Sharpening The Recruiting Process at HelloFresh

HelloFresh is a meal-kit company delivering fresh, pre‑portioned ingredients and easy recipes to customers, with 500+ employees and a fast‑prep menu. As the business scaled, recruiting outgrew spreadsheets and email: HelloFresh needed an applicant tracking system to centralize candidate data, measure sourcing channels to reduce agency dependence, capture candidate communications, empower hiring teams, and add structure to ramp global operations.

Partnering with Greenhouse gave HelloFresh a single platform for candidate management and team collaboration plus integrations for social posting and LinkedIn sourcing. Greenhouse also consolidated interviewer feedback and managed duplicate profiles, enabling a more structured hiring process—resulting in 100K applicants in one year, a 90% offer acceptance rate, and a 14‑day source‑to‑close cycle.

HelloFresh

Julian Luerken

Global Head Of HR