Case Study: Red Ventures achieves streamlined, data-driven recruiting and faster time-to-hire with Greenhouse Software

Red Ventures' Selective and Effective Recruiting Process

Red Ventures is a fast-growing, tech-enabled platform for marketing and sales businesses with about 2,300 employees. As a category creator, it faces unique recruiting challenges — a hard-to-categorize employer brand, an extremely selective hiring bar, and difficulty filling highly specialized roles — even as it scales rapidly.

To tackle this, Red Ventures uses a data-driven recruiting approach and the Greenhouse platform to analyze processes, track candidates and performance, and amplify openings via social sharing. Analytics helped cut the average interview loop from 12 to 6 without sacrificing hire quality, improved time-to-hire, and supported successful college hiring programs (including a recent class of 50 grads and 6 MBAs); the company sustains 24% year-over-year human capital growth while hiring only about 1% of applicants, with over a third of hires coming from referrals.

Red Ventures

Hallie Kilmer

Vice President of Human Capital