Case Study: Pinterest achieves more diverse, bias‑free engineering hires with Greenhouse Software

Pinterest - Customer Case Study

Pinterest publicly acknowledged gaps in engineering diversity and tasked Kate Fiedelman with improving inclusion through a three‑pillar strategy: Recruiting, Branding, and Programs. The challenge was overcoming ingrained biases—against schools, companies and candidates—and increasing response and retention among underrepresented groups who are often reluctant to join non‑inclusive cultures.

Pinterest addressed this by using Greenhouse and standardized job kits to make evidence‑based, bias‑reducing hiring decisions and track progress; amplifying employer branding through profiles, PR, conferences, in‑house events and mentorship to improve candidate sentiment; and building partnerships with organizations like Girls Who Code, Hackbright, Code2040 and Anita Borg to feed diverse talent into the pipeline. The result is clearer, fairer hiring practices, a stronger candidate pipeline and growing internal momentum—supported at the CEO level—toward a more inclusive engineering culture.

Pinterest

Kate Fiedelman

Pinterest