Case Study: Appboy achieves faster, more efficient recruiting — 20-day time-to-fill reduction and $157K in agency savings with Greenhouse Software

Increasing Recruiting Efficiency at Braze, formerly Appboy

Appboy, a 120+ person mobile marketing automation platform where tech recruiting reports to the CTO, needed a scalable recruiting system as the company grew. Their goals were to implement an agile, intuitive ATS, close candidates faster, improve hiring manager–recruiter collaboration and feedback, and iterate on hiring processes using data.

By adopting Greenhouse, Appboy centralized hiring on a single platform that increased structure, visibility, and accountability; refined interview questions and sourcing strategies; and measured recruiting performance with actionable reports. The result: an average 20‑day reduction in time-to-fill, $157k saved in external agency costs, and faster hires such as their quickest Account Executive placement.

AppBoy

Cat Espiritu

Technical Recruiter