Case Study: Signpost, Inc triples its sales team in under a year with Greenhouse Software

How Signpost Tripled Its Sales Team in Under a Year

Signpost, a fast-growing SaaS company named one of America’s Most Promising Companies by Forbes, provides marketing automation for SMBs. Faced with the challenge of building a distributed sales organization across New York City, Austin and Denver and tripling headcount in a manageable, scalable way, Signpost hired Chris Gannon to develop a recruitment strategy that could rapidly expand the team without sacrificing hire quality.

Chris implemented five core tactics: integrate recruiting into departmental leadership, define four success attributes early (will, coachability, edge, skill), deploy localized recruiting teams for in-person screening and university relationships, mobilize the sales force for referrals, and adopt Greenhouse to centralize workflow and reporting. The approach enabled rapid, high-quality hiring—growing the sales team from 46 to 120 in under a year (with months of up to 35 hires and over 30% of new hires coming from referrals).

Signpost, Inc

Chris Gannon

Head of Sales Talent