Case Study: Gimlet Media achieves an authentic candidate experience to win top talent with Greenhouse Software

How Gimlet Media’s authentic candidate experience wins top talent

Gimlet Media, the Brooklyn-based narrative podcasting company, needed to stand out in a job market where candidates hold the leverage and first impressions matter. Carolyn Trotman, People Operations Manager, identified the biggest challenges as slow hiring timelines and shifting role criteria common in startups—issues that can create mixed messages and damage candidate perceptions.

Gimlet responded by formalizing the process: detailed kickoff meetings, a blinded scorecard feedback system, structured debriefs, and company-wide outreach when offers are extended, plus interviewer training and best-practice guides. They measure impact with Greenhouse and onboarding surveys and watch anecdotal indicators like re-applications and referrals—leading to more engaged hiring teams, a consistently authentic candidate experience, and clearer data to improve hiring outcomes.

Gimlet Media

Carolyn Trotman

People Operations Manager