Case Study: Trunk Club achieves rapid growth, scaling from 60 to 550 stylists in 3 years with Greenhouse Software

How a Strong Culture Helped Trunk Club Scale from 60 to 550 Stylists in 3 Years

Trunk Club, founded in 2009 and now part of Nordstrom, is a personalized men’s and women’s clothing service built on one-on-one stylist relationships that save members time without sacrificing style. The company faced the challenge of rapidly scaling its stylist team—growing from 60 to 550 stylists (an increase of over 800%) in three years—while protecting the relationship-driven culture and high-quality member experience that define the brand.

To meet that goal, Trunk Club implemented a structured recruiting and onboarding system that prioritizes relationship-building skills over prior sales experience, uses transparent practices like shadowing and paid trial-stylist periods, and emphasizes mentorship, personal branding, and internal promotion. That approach enabled rapid, sustainable growth across multiple clubhouses, preserved the stylist-driven culture, and drove stronger member engagement and sales as a natural outcome of deeper stylist-member relationships.

Trunk Club

Kelsey Lawrie

Member of Recruiting Team