Case Study: Casana achieves scalable technical hiring and a 475% increase in prospects with Greenhouse Software

Casana efficiently scales hiring with Greenhouse Sourcing Automation

Casana is a healthcare technology company building the Heart Seat™ for in‑home clinical monitoring and hires specialized technical roles (software and algorithm engineers) to develop that product. Their talent team struggled to find high‑quality candidates at scale because many top prospects were passive, and existing tools required manual tracking and follow‑ups, limiting response rates.

In Spring 2022 Casana adopted Greenhouse Sourcing Automation to run personalized outbound campaigns, automate follow‑ups, and streamline sourcing from a Chrome extension—reducing sourcing steps from seven to two. Within five months prospects added to Greenhouse Recruiting rose 475%, and niche roles saw strong engagement (algorithm engineers: 84% open, 42% response; data engineers: 70% open, 25% response), enabling Casana to fill specialized roles and scale recruiting efficiently.

Casana

Jared Henrie

Technical Recruiter