Case Study: Carrot Creative attracts and retains top creative talent with Greenhouse Software

Carrot Creative - Customer Case Study

Carrot Creative, a VICE company and full-service digital agency, builds campaigns around a culture motto of “Hustle, Team and Adventure.” Its challenge was hiring and retaining people who not only have the right skills but also fit the agency’s personality and collaborative spirit—something a resume alone can’t reveal—while standing out in a competitive agency market.

Carrot solved this with a personality-forward hiring process (creative application prompts and department-specific interview flows managed in Greenhouse), active culture Committees, and a “second family” approach that encourages employee referrals. The result is stronger cultural fit, higher-quality hires, improved retention, and external recognition like Crain’s NY Best Places to Work (2014), giving Carrot a clear recruiting advantage.

Carrot Creative

Nina Choi

Manager