Case Study: BuzzFeed achieves rapid hiring growth and 45% referral rate with Greenhouse Software

Balancing Editorial and Technical Recruiting at BuzzFeed

BuzzFeed, a fast-growing internet media company of 1,400 employees known for social news and digital entertainment, needed a recruiting platform that could balance editorial and technical hiring while delivering a great candidate experience. Rapid expansion created the challenge of handling high volume hiring, differentiating processes for tech and editorial roles, and identifying senior talent who could contribute and mentor junior staff.

Greenhouse provided integrated testing and take-home assessments, custom workflows tailored to each role, and interview kits that align interviewers and avoid repetition. The result: BuzzFeed scaled from 300 to 1,400 employees (1,100 hires) and achieved a 45% referral rate among tech hires, improving both throughput and hiring quality.

BuzzFeed

Dan Geiger

Recruiter