Greenbook
120 Case Studies
A Greenbook Case Study
The customer, Strategic Research Initiatives LLC, faced the challenge of assisting a well-known French actress with brand-building initiatives as she entered the competitive U.S. entertainment market. The vendor, Greenbook, provided market research services to help identify prime opportunities for public speaking, sponsorships, and other branding activities.
Greenbook's proprietary solution involved researching and establishing a relationship with a major international automotive company for the actress. This initial sponsorship was designed to drive other companies to work with her and significantly increase her visibility with U.S. casting agents and industry personnel. This model has been successfully applied to other international talents in entertainment and sports seeking to enter the U.S. market.