Case Study: Princes achieves 12% category growth with VST virtual store trials

Princes grows category sales 12% with Greenbook

The customer, Princes, faced challenges in optimizing shelf execution and fixture decisions to drive category growth and improve the shopper experience. Specific issues included poor product availability, sub-optimal shelf placement, and unclear price and pack trade-offs, all of which risked lost sales. To address this, they worked with vendor Greenbook and its Virtual Store Trials (VST) platform, which included solutions like Smarter Shelf Testing.

Greenbook's VST platform ran controlled virtual and in-store experiments using shopper behavior data to test and validate changes before a full roll-out. The solution successfully translated insights into measurable outcomes, including a significant +12% category growth for Princes after the vendor helped rebuild an ambient tomato fixture. This demonstrates the platform's effectiveness in turning shelf visibility into tangible retail growth.

Princes