Case Study: V2 Wine Group achieves faster time to market and optimized pricing with GreatVines

V2 Wine Group - Customer Case Study

V2 Wine Group, a wine producer focused on luxury family-owned brands in North America, needed to replace outdated manual processes as the business grew. Its decentralized spreadsheet and email-based systems had become unwieldy and error-prone, and the company lacked visibility to coordinate pricing and promotions across divisions. GreatVines helped address these challenges with its Pricing and Trade Promotion Management solution.

GreatVines implemented a centralized, cloud-accessible data management approach with standardized planning and execution for trade promotions and depletion accruals. As a result, V2 Wine Group achieved a dramatic increase in speed to market, better optimized FOB to Shelf, and improved alignment with brand standards for more effective trade promotion activity.

V2 Wine Group