Case Study: RNDC Achieves Greater Visibility and Stronger Supplier Relationships with GreatVines

RNDC - Customer Case Study

RNDC, the second-largest beverage alcohol distributor of wine and spirits in the U.S., was facing growing pressure from supplier consolidation and increasing competition for access to a shrinking pool of beverage suppliers. To improve field sales execution and provide greater transparency into KPI data and analytics, RNDC turned to GreatVines to move beyond lagging indicators like depletions and toward a more collaborative, strategic selling approach.

GreatVines implemented a single, standardized process across RNDC’s field sales operation, giving the team better visibility into leading indicators and more targeted execution. The result was streamlined activity across each market and continuous improvement at the account level, benefiting sales reps, RNDC, and its suppliers alike.

RNDC