Case Study: High West Distillery expands to 42 states with GreatVines

High West Distillery - Customer Case Study

High West Distillery, Utah’s first legal distillery since 1870, needed a better way to manage its growing sales and distribution operations as it expanded beyond a homegrown spreadsheet system. Working with GreatVines, the company sought to reduce highly manual processes, give its sales team more bandwidth to focus on growth, and improve oversight of key accounts and distributor activity.

GreatVines implemented a solution to monitor activities, track account objectives, perform account scoring, and manage distributors, with GoodData integrated for BI and analytics. The results were significant: sales reps gained more visibility and control to manage more accounts with less effort, manual data-entry man-hours were cut by 70%, and High West expanded its market presence from six to 42 U.S. states.

High West Distillery