Case Study: Grgich Hills Estate improves visibility and brand building with GreatVines

Grgich Hills Estate - Customer Case Study

GreatVines worked with Grgich Hills Estate, an iconic Napa Valley winery producing 65k–70k cases annually. Grgich Hills needed a better way to maximize and sustain relationships with key wholesale contacts while also managing three-tier sales nationally and direct sales in California in one system.

Using the GreatVines platform, Grgich Hills automated and codified its unique on-site marketing to wholesalers and added activity tracking and BI tools to manage both wholesale and direct sales activity in one place. As a result, GreatVines helped increase visibility into distributor, restaurant, and retail-level activity, while giving the team better insight into the drivers behind sales and marketing performance.

Grgich Hills Estate