Case Study: Wrexham County Borough Council reduces staff workload and automates bin collection reminders with Granicus Communications Cloud

How wrexham saves time and staff resources with automated messaging

Wrexham County Borough Council, which serves nearly 135,000 residents in north‑east Wales, faced a time‑consuming challenge: manually building and scheduling dozens of bilingual bin‑collection reminders each month across multiple collection rounds. This repetitive process consumed a communications officer’s full day each month and risked leaving residents unclear about which bin to present and when.

Wrexham upgraded to Granicus’ GovDelivery Communications Cloud Advanced Package to segment audiences, automate repeat campaigns, deploy welcome and re‑engagement flows, and run A/B tests. The campaign is now fully automated, cutting the monthly scheduling workload by a day, boosting new subscriptions, and improving engagement—about 53% of residents receive reminders with roughly a 60% open rate—leading to more efficient collections and fewer costly resident contacts.

Wrexham County Borough Council

Huw Ap Dewi

Performance & Development Officer