Case Study: U.S. Food and Drug Administration (FDA) boosts trust and doubles subscribers with Granicus

How The FDA Combatted Misinformation and Increased Trust with Powerful Messaging Campaigns

The U.S. Food and Drug Administration (FDA) Office of External Affairs, Web and Digital Services Staff needed a better way to run messaging campaigns and expand timely, trustworthy information to more people amid rising misinformation. To support this goal, FDA turned to Granicus and its govDelivery platform to help unify outreach and improve audience reach.

Granicus implemented govDelivery as a centralized, multi-channel messaging solution with analytics, segmentation, and campaign tools that helped FDA streamline communications across email and social media. The results included nearly doubling subscribers for Consumer Updates, keeping unsubscribe rates under 2%, and achieving engagement rates of 58%–60%, while also helping FDA exceed its subscriber goals and strengthen public trust.

U.S. Food and Drug Administration (FDA)

Nicole Hollis

Marketing Manager