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A Granicus Case Study
The California Department of Financial Protection and Innovation (DFPI), California’s state financial regulator, needed a modern way to keep licensees and stakeholders informed after decades of manual bulletin assembly and a limited email list service that couldn’t scale with growing regulatory complexity or the demands of remote work during the COVID-19 pandemic.
By adopting govDelivery, DFPI automated communications so one person can assemble and send weekly updates in seconds, saving the agency thousands annually. Delivery and engagement improved dramatically — 96% delivery with a 53% open rate and 17% click-through rate overall, and COVID guidance achieved a 97.4% delivery rate and 70% open rate (12% click). Detailed reporting now verifies reach and supports targeted outreach, with full one-to-one messaging via Granicus TMS planned.
Patrick Carroll
Licensing & Information Reporting Manager