Case Study: Kitsap County achieves 25% audience growth with Granicus' govDelivery

How the County Grew Its Audience by 25% with Trusted Communications During COVID-19

Kitsap County, Washington, faced the twin challenges of rapidly spreading COVID-19 misinformation and a surge in demand for frequent, reliable updates. With a one-person communications team and about 50,000 subscribers, the County needed to scale trusted messaging quickly to keep residents informed and build confidence in official guidance.

By using govDelivery to distribute a daily coronavirus bulletin across email, SMS and social channels, Kitsap sent 372 bulletins that reached 3.9 million people, achieved a 40.6% open rate, and grew its audience by 25%; SMS messages reached 830,000 recipients and both Twitter and Facebook grew 10%.

Kitsap County

Doug Bear

Communications Manager